Updates

It's CRUNCH time!!!

Cata and I met yesterday and today and have been working tirelessly with this project. It takes a long time to just put everything together and make it cohesive, but we are making very good progress!


Some things I didn't discuss before:

• We are using Weebly.com to create Em's website. Cata and I love Weebly because its very user-friendly, especially for those of us that aren't very technologically inclined. We are having a scrollable website because our target audience uses mostly their smartphones to reach websites. Another special feature is that we are including a merchandise tab. Cata and I love the interactive feature of having merchandise, as her fans get tangible materials that link back to the album...and who doesn't love hoodies? Additionally, we are including an email subscription so that her fans can keep up with her latest news and marketing. The URL will be www.emsasson.weebly.com

• For the digipak, we are using Canva.com . We decided on Canva because, similarly to Weebly, its very easy to use and understand. Although it is a bit limiting, it's the best that Cata and I know that we can also work with. Due to time limits, we choose to do a four panel digipak instead of the originally planned six panel digipak. However, I think we made our information more concise so it ended up being better for the overall image of the digipak. The girl that Em hired to do the cover art is behind schedule, so we don't have the finished product of the cover yet. Nevertheless, Cata and I already designed a digipak without the artist's cover art in case she doesn't finish on time  (See! We learn from our mistakes!). Here is the last update that we got from the artist:

• As for the music video, we are using Wondershare Filmora. Although iMovie would've been ideal, both Cata and I have laptops with Windows, so we settled on Filmora. It's the only video editing software that Cata and I foung to be most like iMovie, and it really gives us the freedom to do what we want. It also lets you play with saturation, brightness, contrast, and some very cool filters. Our main struggle with the music video editing so far is matching up the visuals with the words on the audio, and trying to balance the overall lighting, as the lighting kept changing for all the videos without us changing the actual lights.

That's it for today,

Isa